About Our Story
Terra Real Estate specializes in the development, management, and execution of elite urban renewal projects. Following a decade of focused impact in Jerusalem, we expanded throughout the country.
We strongly believe that purchasing or renovating your home is a milestone event, a once-in-a-lifetime journey. This is why we’re committed to being your single, trusted address throughout every step of the process—from the very first signature until long after you’ve settled into your new home.
A Foundation of Strength !
At Terra, we pair excellence in management with financial stability. When you choose to renew your building and home with us, you know that you can sit back, relax and enjoy total peace of mind. Our steady growth and strong financial backing have made us the leading force in Jerusalem’s urban renewal sector.
Values & Vision
Urban renewal shapes the future of both the resident as an individual and society alike. At Terra, we operate from a deep-seated belief that our efforts help realize the vision of a beautiful, strong, and thriving Israel.
For us, real estate isn't just a business; it’s our passion and way of life. It’s about connecting to people, building homes, and striving for excellence, and we’re proud to be doing it!
Because urban renewal is a multistage journey, you need a partner who feels like family. At Terra, integrity, outstanding service, and a personal approach are all inseparable aspects of our service. We’re here with you and for you, every step of the way.
The Terra Team
At the helm of Terra are Avi Samuels and Yona Green. Avi is a seasoned real estate investor and Chairman of Adi Capital with two decades of global experience. Yonah is a renowned architect and designer who has led massive urban projects on the international stage. Their powerful combination of financial strategy and excellence in design is supported by a top-tier team of specialists dedicated to delivering Jerusalem’s most ambitious residential projects.
Avi Samuels
Partner & Chairman
Investor and entrepreneur with 20 years experience; partner and Chairman of Adi Capital; co-founder and former Chairman of Shalva.
Yona Green
Partner & CEO
Architect and interior designer with extensive global project management experience.
Hagai Shuval
CFO
CPA, holds a B.S. in Business Administration (Accounting major), an M.A. in Accounting, an MBA in Business Administration (Finance major), and is a Certified Director. Brings executive experience in finance and treasury, with proven expertise in capital and debt raising on the stock exchange, and leading processes (IPO).
Moshe Richard
VP of Operations & Service
An architect with a decade of experience in the Jerusalem urban renewal sector, Moshe oversees operations, administration, and human resources, while managing litigation, planning permits, and social aspects of the company’s clients.
Daniel Levin
VP of Urban Renewal
A legal scholar by training with extensive experience in business development and deal sourcing, Daniel heads Terra’s Urban Renewal division. Culling from his skills and talents, he provides a comprehensive framework for project advancement both from a professional standpoint and vis-a-vis residents.
Ishai Ashlagi
VP of Marketing & Sales
An attorney since 2009, Yishai holds an LLB in Law and Communications and an MBA in project management. Yishai has extensive experience launching and marketing residential developments and long-term rental projects.
Amir Amsalem
Director of Construction
A construction engineer with over 25 years of experience in management, Amir has supervised a wide range of residential, urban renewal, and large-scale complex public projects for leading construction firms in Israel.
Hodaya Shabtai
Licensing & Permits Manager
An architect with over a decade of experience in urban renewal, Hodaya expertly coordinates planning services for residents and manages our entire licensing process. She secures building permits and collaborates closely with authorities and all professional teams all the way through to project completion.
Chezky Landau
Head of Urban Renewal
A law graduate with 5 years of experience in the urban renewal field, he specializes in organizing complex transactions and advancing redevelopment complexes. With his inimitable spirit, Chezky brings creativity and vision to the negotiating table.
Tal Rachmani
VP of Engineering Department
A civil engineer, project manager, and certified Safety Officer, Tal possesses extensive experience in managing complex projects and overseeing task execution by all parties. He expertly runs the company's Engineering and Operations division.
Partners in Our Journey
The Terra team brings together Israel’s foremost real estate and construction professionals. Our experts have a proven track record of launching large-scale, complex developments both domestically and internationally. We possess an unparalleled mastery of zoning laws and the intricacies of local and regional planning committees. By expertly navigating the regulatory landscape and government authorities, our multidisciplinary team of architects, engineers, and legal experts ensures that every Jerusalem project is executed with the highest degree of professionalism and efficiency.
In the News
The Most Intriguing Real Estate in the Market: The Transformation of Agripas Street
The boom of Mahane Yehuda Market has driven real estate prices sky-high, but while everyone is talking about the “market stalls,” T.R.A Real Estate—holding around 25% of Jerusalem’s urban renewal...
Yona Green: Urban Renewal Succeeds When You Build a Community, Not Just Buildings
From the architectural office to the world of development — Yona Green, CEO and partner at T.R.A Real Estate, is currently advancing over 12,000 housing units in Jerusalem
...Outpacing the Competition: Jerusalem Breaks New Real Estate Records
2025 closed in the capital with a dramatic surge in construction volume, with nearly half of all building permits coming from urban renewal (evacuation–reconstruction) projects. A rare combination of assertive...
Globes – Urban Renewal Index
“In response to Jerusalem’s municipal policy which limits Tama 38/1 rights to just 1.5 additional floors across a substantial area in the city, the market is seeing a decisive shift...
New Regulatory Standards: Jerusalem District Committee Limits Urban Renewal Upgrades to 25 Sq.m Per Apartment
Some leading developers have welcomed the move, noting that it establishes a uniform standard that fosters transparency between developers and homeowners and eliminates unrealistic promises by developers. In a...
Case Study: The Architectural Challenge of Tama 38 in Jerusalem
Over the last 15 years, Ramat Eshkol has evolved into one of Jerusalem’s most prestigious and sought-after Haredi enclaves. Situated near the future Light Rail corridor, it is regarded as...
Real Estate Analysis:
Industry experts are weighing in on the recent decline in construction, warning that the market has yet to see the full impact of the current slowdown. They point to a...
Urban Renewal in Jerusalem
Rothstein Real Estate has formally established a strategic alliance with Hitchadshut, a firm specializing in Jerusalem’s complex urban renewal landscape. Operating jointly as “Rothstein-Hitchadshut B’Yerushalayim,” the companies will spearhead major...
565 New Residences: Redevelopment Commences in Northern Jerusalem
The plan encompasses the demolition of three complexes and construction of 8 new buildings on Neve Yaakov Street. Areas will also be dedicated for public spaces including schools and a...